editorial position | editorial calendar | publication dates | distribution | current retailers
digital requirements (pdf)
Distribution
* The bulk of magazine copies are mailed to each retailer’s VIP Customer database.
* drinks is also effective as a customer acquisition tool. Greenspring Media Group can assist each retailer in purchasing cost-effective consumer lists by zip code and household income. Contact us for Costs.
Public Place Distribution
Public Place Distribution allows you to capitalize on the traffic flow of non-endemic businesses in your marketplace, such as luxury automobile dealerships, beauty/day spas, physician offices, etc.
You will gain influence with their desired audience by placing your co-branded drinks in their lobbies and waiting rooms. The goal is mutli-faceted; to advertise your store and elevate your competitive edge. drinks is "virtually non-duplicatible" by your competitors—and allows you to capture your next “best customer.”
By having your co-branded drinks in the lobbies and waiting rooms of these offices, you will further perpetuate your dominance in the marketplace and gain new revenue flows in a cost-effective manner.
Additionally, with your current drinks readers who may see your magazine at these businesses, you will be lifting and reinforcing positive viewpoints of your store. According to some experts, perception is greater than reality and usually creates longer-lasting impressions.
Parameters
Circulation – unlimited
Geographic Reach – select by zip code (preferred) or by county (may include income skew)
Cost – approximately 25-30¢ per address and 35-45¢ for postage per copy
Categories
Business categories to participate in public place distribution include, but are not limited to:
Medical Clinics |
Veterinarians |
