editorial position |
editorial calendar | publication dates |
rate card | current retailers
digital requirements (pdf)
drinks magazine is a national consumer magazine designed for lovers of fine wine and premium spirits.
drinks utilizes great writing, dramatic photography and a sumptuous design palette to celebrate the social consumption of wine and spirits as part of a vibrant, active and healthy lifestyle.
Written passionately and inclusively, and with liberal use of humor and irreverence, drinks addresses the interests and curiosity of the millions of affluent Americans engaged in discovering, exploring and consuming fine wine and spirits.
drinks stimulates a hunger for food, deepens an appreciation for culture, awakens a desire to travel, evokes vivid images of history, and whets our thirst for life.
In addition to its world-class national content, drinks also features an eight-page advertorial section that is specific to each of our retailer partners. Designed to establish the expertise, friendliness, and approachability of the retailer, as well as the breadth of quality products in-store, this section builds a relationship between store and reader that is founded on trust and appreciation.
By whetting the reader’s appetite, and then providing a specific purchase solution, the combination of national editorial and retailer-specific advertorial content in drinks provides a unique “one-two punch” solution for readers, retailers and advertisers alike.
CUSTOMER LOYALTY MARKETING
The precisely targeted customers who receive drinks have been identified as high volume, loyal consumers of fine wines and premium spirits. They have made their names, addresses and other personal details available to our retailer partners so that they might receive added-value communication like drinks.
DETAILS AT A GLANCE
- drinks is mailed to core consumers of fine wines and premium spirits. Core consumers in this sector fall between the ages of 35-60, with average household incomes of $139,000.
- With 11% of the population known to consume 88% of wine sold, drinks provides 100% target reach to the industry’s core consumers.
- Quarterly distribution reaches consumers at key buying periods throughout the year, including a holiday edition covering Thanksgiving through the New Year’s period.
- Retailers receive co-branding recognition to establish an immediate connection and high trust level with a store’s most loyal, high-volume customers.
- Editorial content reflects an epicurean attitude toward the consumption of alcoholic beverages, with an emphasis on lifestyle topics associated with the enjoyment of fine wine and spirits—cooking, entertaining, travel and a variety of cultural pursuits.
- For advertisers, the advantages of drinks include targeted reach, spot-on efficiency, and competitive CPM’s in what is the market leader for the wine and spirits category – both in terms of circulation, and lifestyle editorial content.
